LEVERAGED CREDIBILITY

Consistent, high quality content develops lasting credibility. Ads placed in respected, high quality publications receive the same positive attitude from readers that are associated with the publication itself (known as the ‘Halo Effect’). This means ads can be seen as completely trustworthy and of the same calibre, making generating leads and sales conversions much easier, in turn requiring shorter campaigns.

Advertising with Made helps you take maximum advantage of this compared to other printed methods. Made lifestyle is of the highest quality content, on the highest quality papers (uncoated high-end feel, with additional glossy section), delivered to the highest quality circulation whilst at the same time being accessible to all.

ATTENTION SPAN

The digital revolution has killed the attention span. We surf with multiple tabs open, we have the TV on while surfing, we text whilst streaming TV shows. Print readers don’t tend to multitask while reading, making them far more receptive to ads within publications.

Made takes full advantage of this. Made is not an ‘ad-mag’ but a content and photography driven publication. Adverts are given space to breathe and positioned in appropriate, relevant sections. Having high quality stories and features, readers spend even more time with your brand which in turn builds awareness, trust, and ultimately conversions to contact/sales.

DRIVING ACTION

65% of print readers typically take some form of action after viewing an ad. For example, people who viewed an advertisement were six times more likely to buy the product than the retail average.*

When print and digital advertising work together, results can be dramatic. QR codes, interactive features within print ads, free download offers or social media URLs has helped to create a bridge between the print-digital divide, encouraging engagement with brands online and inevitably help to drive more traffic and create awareness.

Embracing the many advantages of print advertising and adding it to your marketing mix, you can leverage the power of both print and digital to create the improved awareness and revenue (ROI – return on investment). Made not only publishes it’s physical magazine digitally online to read for free, but also provides the ability to build hybrid campaigns to take advantage of both its online and offline outlets.

UNPLUGGING IS IN

The larger A4 format provides a beautiful spread for your insertion. NB: A quarter page in Made is twice the size as a quarter page in an A5 publication.

INFLUENCED INFLUENCERS

Official studies show that ‘Influencers’, those consumers who have the ability to sway other consumers, are more influenced themselves by printed ads (over 50%) within magazines.

*Nielson Global Trust