The Mansfield Business Improvement District (BID) has recently undergone a brand refresh, which included a new logo, brand imaging, new social media sites and most significantly, a new website.
Collum Sharpe, the company's Marketing, PR & IT specialist, has designed the new website and Social Media Platforms. Collum has a background working for both large brands and small local businesses to enhance their online visibility.
The new BID website has several additional features aimed at ensuring local people and visitors can quickly navigate to, from, and around our town centre, allowing as many people as possible to make use of the services, shops, hospitality and businesses in our town centre. The website also clearly highlights how the BID can assist town businesses. These features include:
Informational pages about the BID and how it helps its levy members. This includes information about services the BID team can provide. These can be requested via an online booking form.
A dynamic BID area business directory in which BID members can promote key information about their businesses and their location within the town centre.
An events calendar, which will display public events that will take place in the town centre area and will be organised by the BID team and partners.
A system for booking first aid courses and other business compliance services.
A blog, which will provide visitors with up-to-date information about what is going on in and around the Mansfield BID area.
The Mansfield Business Improvement District (BID) CEO Jay Rowlinson said “ I am very pleased with the work completed by the BID Team since my arrival three months ago.
After a very long and difficult period for town businesses due to the Covid 19 Pandemic, our brand refresh at Mansfield BID, timed to be launched at the commencement of the Easter Holidays highlights that we are here to give our very best support and assistance to our town centre businesses.
We have a raft of assistance and support services available to the businesses in our town and this exciting relaunch of our services, our business, and our brand highlights how serious we are in helping and promoting our town and the businesses within it.
We have also planned to bring some excellent events to the town this summer and it is our complete aim to increase footfall in the town and as importantly put a smile on the faces of our town’s people as we move into the warmer summer months, continuing to bring the “feel good factor back into our town”.