The current circumstances have made all business owners sit up and take note of two very different aspects of working life. This is the balance between work and home – if you are one of the companies that had to close the office door and work from home then the last year will have been, to you as with many others, a rather sharp shock to the system. The concerns of the business and those you work with as well as the change in working environment. We have had to become more adaptable, evolve our working practices and in some cases alter our style of work in order to continue the work flow an...

The answer to this question I’m guessing is extremely well. But how well do your potential customers or clients know the benefits of your products or services? If used well, your marketing message will clearly communicate the benefits to the purchaser, which could mean the difference between a new client buying from you or buying from one of your competitors.