Healthy Goals It’s a great thing to want to set new habits for a healthier lifestyle, it’s probably the number one goal of most people I work with.  Before making any decisions though start by considering these questions:

New year. New you. Or so the theory goes. Every year at this time swaths of people make well intentioned promises to themselves that this year will be the year they get in shape, get healthy, lose weight, etc. But reflecting on who actually achieved big and permanent changes last year will tell you something; the success rate is extremely low. Actually the success rate is abysmal. Just look at yourself and your friends. How many of you have set resolutions for wellness and leanness before, but have made nothing near the changes you once envisioned? Most if not all, I bet you. So what’s the ...

We are all still feeling a little battered and bruised after the last two years of uncertainty, mistrust, worry and loss.  This means we need to take extra care of ourselves and make good decisions. 

Working relationships shouldn’t mean that you’re too precious to delegate jobs, or too worried that someone else cannot do as good a job as you. You must trust in your own judgement and the team around you. If you are starting to feel overwhelmed with a project, use your best skills and the skills of those around you to navigate your way through the stress and the workload too. If you’re alone in your business you can seek help from others, pr and marketing companies, copywriters, and agencies have teams ready to take on the load, both physically and mentally, so you can concentrate on what...

How does a company become a brand? How do you create trust and loyalty? More importantly how do you keep it?

Tackling social media can often seem quite daunting, spending hours trying to think of the perfect strap line, finding the right image or just trying to create something that will stand out amongst the crowd. Sometimes as a small business you feel like you’re shouting as loud as you can but no one appears to be able to hear, or see you amongst the bigger brands or those who have an infinite supply of cash to boost their online presence.

The current circumstances have made all business owners sit up and take note of two very different aspects of working life. This is the balance between work and home – if you are one of the companies that had to close the office door and work from home then the last year will have been, to you as with many others, a rather sharp shock to the system. The concerns of the business and those you work with as well as the change in working environment. We have had to become more adaptable, evolve our working practices and in some cases alter our style of work in order to continue the work flow an...

The answer to this question I’m guessing is extremely well. But how well do your potential customers or clients know the benefits of your products or services? If used well, your marketing message will clearly communicate the benefits to the purchaser, which could mean the difference between a new client buying from you or buying from one of your competitors.