Tackling social media can often seem quite daunting, spending hours trying to think of the perfect strap line, finding the right image or just trying to create something that will stand out amongst the crowd. Sometimes as a small business you feel like you’re shouting as loud as you can but no one appears to be able to hear, or see you amongst the bigger brands or those who have an infinite supply of cash to boost their online presence.
The current circumstances have made all business owners sit up and take note of two very different aspects of working life. This is the balance between work and home – if you are one of the companies that had to close the office door and work from home then the last year will have been, to you as with many others, a rather sharp shock to the system. The concerns of the business and those you work with as well as the change in working environment. We have had to become more adaptable, evolve our working practices and in some cases alter our style of work in order to continue the work flow an...
The answer to this question I’m guessing is extremely well. But how well do your potential customers or clients know the benefits of your products or services? If used well, your marketing message will clearly communicate the benefits to the purchaser, which could mean the difference between a new client buying from you or buying from one of your competitors.
