Tackling social media can often seem quite daunting, spending hours trying to think of the perfect strap line, finding the right image or just trying to create something that will stand out amongst the crowd. Sometimes as a small business you feel like you’re shouting as loud as you can but no one appears to be able to hear, or see you amongst the bigger brands or those who have an infinite supply of cash to boost their online presence.
We’d like to let you in on a little secret – something that every sucessful social media guru knows. The art of being just that, social. Nothing creates more stir than being part of a group, being ‘tagged in’ being ‘mentioned’ or having infinite 'comments’.
The key to this is to just start, to be aware of your surroundings and keep in contact with your audience, make comments on their posts, like their photos and be a part of their presence. If you want to be noticed show that you are noticing others too. A little love goes a long way.
In this moment in time, it has never been more important to keep in touch and the online medium has taken over our relationships with friends, relatives and loved ones more than ever before – it has been the first point of call when something has happened, no matter what the event, no matter how big or small.
There have been group meetings, interviews, concerts and exhibitions all at the touch of a button and in the perfect comfort of home. These have been easily shared and have exploded across media channels, twitter, facebook and YouTube.
Now, onto YOUR social media. The thing we find works the best is to start with a plan. Look at the week ahead or even the month and have a think about what you would like to achieve. Which area of your business needs a boost? What product would you like your audience to be aware of? Are there any special offers or competitions you would like to run? Once you have established this organise the imagery, is it direct and spells out the product or service? Would you like to do something to pique interest, a jokey post, a quote or an image that will make the audience feel a particular way to inspire them.
The options are endless, once you have a plan in mind start, share, share and share, across every platform, direct emails if you wish, little tweets, big facebook posts, pretty Instagram pictures and all of this can be scheduled ahead so that you can spend a day setting up your social media activity and then sit back and let it roll. That way you can have a break from the screens, spend some time doing the other things you love. Perhaps even a break in the garden or a socially distanced meeting with colleagues or friends and family! Perhaps your posts could cover the wonderful places you've seen and been.
Good luck! Keep an eye on those comments rolling in and don’t forget to interact! If you do need any advice on marketing, social media assistance, or planning ahead let the team know at Createinn, we cover absolutely everything you might need to shout out about for your business and all the tools to make it work for you from social media posts to SEO for your website.